...Shubhomoy Banerjee; Anirban Ganguly; Biswajit Sarkar Purpose The study examines green service purchase intentions (GSPIs) of Indian consumers through the lens of the stimulus-organism-response (S-O-R) framework. The study considers environmental concern and green word of mouth (GWoM) as stimuli...

..., price consciousness) and moral factors (environmental concern, bad conscience). Design/methodology/approach This study follows a survey-based experimental approach. An initial 2×1 experimental study forms the basis of a more complete 2×2 experiment, involving 368 showroomers. Binary logistic...

... and consumption (e.g., social responsibility, attitude, environmental concern and willingness to pay) (Hao et al., 2019 ; Vermeir and Verbeke, 2006). Nevertheless, previous studies on consumers' sustainable shopping have largely ignored the role exerted by external factors in influencing consumers' pro...

... intentions, perceptions of the environmental harmfulness of each product, and individual characteristics (i.e. environmental concern, price sensitivity, familiarity with environmental information about the product category). Findings – The presence of an eco-label influences consumers’ beliefs about...