...Yanan Yu; Marguerite Moore; Lisa Parrillo Chapman; Robert Handfield; Kate Nartker Purpose The fashion industry is undergoing a significant transformation with print-on-demand (POD) production leading the way. However, the diverse services offered by fashion POD businesses add analytical complexity...

... to a week with a combination of agile, lean, responsive supply chain strategies. Research limitations/implications The limitations of this research are due to the cut-off period and the use of a restricted sample. As implications, technological capabilities are underexplored in the fashion industry...

... associations, and brand uniqueness are the contributing factors to generating consumer’s loyalty toward fast fashion brands. Due to the fact that fast fashion has become a key feature of the global fashion industry over the last decade, there is phenomenal growth in the availability of fast fashion...

... context. © Emerald Group Publishing Limited 2012 Schwartz value typology Fashion industry Consumers Segmentation Shopping styles Ecology Spain National cultures Market segmentation Market segmentation is a crucial strategy in the retail arena, and it is a fundamental tool...

... chains are savings in labour and time. In addition, more benefits are derived from increased visibility (Lai et al., 2005). These advantages and others are presented in Figure 1 . © Emerald Group Publishing Limited 2012 Radio frequency identification Fashion industry Supply chain...

... unique insights into the phenomenon which may add to the nascent literature. © Emerald Group Publishing Limited 2010 United Kingdom Retailing Fashion industry Supply chain management Merchandising Demand Fast fashion has become a key feature of the UK fashion industry over...

... and Ahmed, 1995). Retailing International marketing Fashion industry United Kingdom Taiwan Retail internationalisation (RI) research has been concerned primarily with understanding its scope, scale and its motivations and directions at a strategic level (Doherty, 2000). As a result, while...

.... © Emerald Group Publishing Limited 2007 International business Retailing Franchising Fashion industry Retail Intelligence (2001) notes that over one‐third of all UK retailers operating in the international marketplace do so through the franchising method. As this trend becomes...

...: Electronic commerce Fashion industry Internet marketing Portfolio theory Small to medium‐sized enterprises Rapid progress in the application of information technology is highly pertinent to the successful evolution and sustainability of e‐retail marketing: increasing as consumer opportunity...

...) specified “the brand” as being a key motivator for fashion internationalisation. Treadgold and Gibson (1989) agreed that internationalisation is attractive to retailers operating in niche markets such as high‐end accessories or children's clothing. Fashion industry Retailing Critical success...

... Group as a case‐study) will seek to locate the characteristics of “parental advantage” principally in terms of luxury fashion brand creation and the mechanisms used to facilitate its transfer from parent to subsidiary firms. Fashion industry Premier brands Brand awareness April 30th...

... of the strategy's evolution. © Emerald Group Publishing Limited 2005 Strategic planning Fashion industry What also emerged at this time was the transference of ideas between the ranges with the role of the designers shifting from being dedicated to the interpretation of a client's brief...

... there is a relationship between Web site functionality and specific characteristics of fashion retailers. © Emerald Group Publishing Limited 2004 Retailing Fashion industry Electronic commerce United Kingdom Until recently the traditional UK bricks and mortar retailers had been reluctant...

... aided manufacturing (CAM) have revolutionised the ability to make product changes as the season or the life cycle progresses. Traditionally in fashion industries orders from retailers have had to be placed on suppliers many months ahead of the season. Nine months was not unusual as a typical lead...