.... This paper also demonstrates the need for global companies in the FMCEG industry to understand the value of packaging in different markets. © Emerald Group Publishing Limited 2013 Marketing Packaging Fast moving consumer goods Packaging logistics Packaging portfolio Packaging strategy Retail...

.... Originality/value It is hoped that this paper will reveal some valuable perspectives from an emerging private label market. © Emerald Group Publishing Limited 2010 Turkey Competitive strategy Fast moving consumer goods Labelling Brand image Private labels have grown enormously...

...Asad Aman; Gillian Hopkinson Purpose The purpose of this paper is to consider the impact of the entry of international wholesalers upon existing fast moving consumer goods (FMCG) channel structures and the relationships between channel members in Pakistan. Design/methodology/approach The paper...

... enterprises Retailers Fast moving consumer goods Low pay Developing countries South America After a decade of sustained growth of the “modern” retail sector in Latin America, smaller scale retailers still supply a significant portion of fast‐moving consumer goods to the “emerging” consumer base...

...Rujirutana Mandhachitara; Larry Lockshin This paper examines the Scotch whisky market in Thai department stores over a two‐year period and shows their importance to Thai retailing. The paper then finds that the category behaves as both a fast moving consumer goods market and as a luxury market...

... be incorporated for a better depiction of real‐life situations. Pricing policy Discounts Fast moving consumer goods Products having an upper limit for their lifetimes, such as meat, vegetables, fruits, foodstuffs, etc., are classified as perishable products. Some of the perishable products have...