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Journal Articles
Value co-creation between consumers and distributors: the moderating effect of relationship characteristics
Available to Purchase
International Journal of Retail & Distribution Management (2021) 49 (7): 1067–1088.
Published: 29 March 2021
.... Perceived support is crucial in encouraging feedback on service errors among non-affiliated and new customers. For promoting service innovation, the most significant antecedent is perceived support, followed by trust, independently of whether or not the customer belongs to the loyalty program. Customers...
