Keywords: Field study
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Journal Articles
Journal Articles
International Journal of Retail & Distribution Management (2018) 46 (11-12): 1108–1116.
Published: 05 November 2018
... these competing predictions, two field studies were conducted, which are presented below. Vanhuele and Drèze (2002) showed that approximately 70 percent shoppers were unable to correctly spot good and bad deals at the store entrance, and Jensen and Bech-Larsen (2016) revealed that a majority of customers...
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