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Journal Articles
Live streaming shopping as a new retail format: insights from a qualitative study of consumers and retailers
Available to Purchase
International Journal of Retail & Distribution Management (2023) 51 (9-10): 1313–1351.
Published: 10 November 2023
... how both consumers and retailers assess the distinctive attributes of LSS in order to identify its characteristics as a new form of commerce, or even retail format, and (2) analyze the motivations of both consumers and retailers for choosing it. Design/methodology/approach A hybrid literature...
