... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Platform governance Transaction costs theory Agrifood platforms Two-step cluster France H1.a. Agrifood platforms govern their relationships with farmers through the hybrid mode. The hybrid mode includes...

..., kindness, “best efforts” and personalities. The originality of the research lies in the fact that good faith is examined through the voice of franchising practitioners who explain how they define and understand good faith rather than through a detached academic lens. France Qualitative...

... (Galli and Brunori, 2013 ; Kottila and Rönni, 2008), which in turn mechanically contributes to a larger margin and operating income. France Sustainable development Fruit production Short food supply chains In recent years, the practice of selling through short food supply chains (SFSCs...

... hunting, social interaction, enduring involvement and brand experience) on consumer attitude towards stores channels are comparable between France and Chinese cosmetic shoppers. Design/methodology/approach To achieve this objective, a questionnaire of 500 French and 480 Chinese working females were...

... for the upstream firm. The two‐sided moral hazard context involves ongoing payments to the upstream firm to motivate its efforts in promoting the network reputation throughout the duration of the relationship. Contracts Payments Distribution management France Contract design Vertical restraints...

... or new cars across different automobile segments. Design/methodology/approach – The study focuses on a major car market in Europe, France. The data were obtained from the French Institute of Statistics (INSEE), consisting of a representative sample of 1,967 French households who bought a new...

... familiarity instead of brand familiarity. Store brands Store image perceptions SB price‐image SB value consciousness Store familiarity France Brands Brand image Store brands (SBs) have been increasingly investigated by marketing scholars and have been the focus of retail managers' interest...

... congruence as a mediating variable. © Emerald Group Publishing Limited 2013 Multichannel customer management Channel congruence Website image Store image Retailer image Retailers France Now a major marketing function for capturing and retaining customers (Neslin et al., 2006...

... advantages. Design/methodology/approach The authors compare the conclusions of a review of the literature with an analysis of the various grocery drive‐in approaches developed in France. These approaches are studied by applying a multi‐method qualitative perspective comprising semi‐structured interviews...

..., with France being heavily targeted: Subway. Findings This case study reveals the complementarities of push communication, pull communication, and communication relayed by influencers, along with the development of new means of communication through the use of Web 2.0 tools (Facebook, LinkedIn, YouTube...

... with suppliers. © Emerald Group Publishing Limited 2011 Conflict Retailers Supplier relations France Retailer‐supplier relationships have long been of keen interest to marketing academics and practitioners, most particularly within the domain of business‐to‐business markets. Retailer...

... in France, dubbed E‐tail SQ, for “service quality”, in English rather than French. In pursuit of that aim, we developed the three‐stage design shown in Figure 1 . In Study 1, data collected in qualitative interviews enabled us to define French consumers' self‐described components of e‐service quality...

...Enrico Colla; Paul Lapoule Purpose In France, the consumer prices of major industrial brands have been rising for a number of years, while the price differential between these brands and the retailers' ones has widened. These consequences were attributed to the French legislation, particularly...

.../implications This paper has some limitations. The focus is on only one country: France. A multi‐countries study could be useful to confirm these differences or highlight other ones. Furthermore, a more precise classification about the sectors of activities could underline other differences. Practical...

... inhibitions in the implementation of collaborative practices in the logistics channel. To illustrate this new approach, the paper refers to an exploratory study conducted in France, the early results of which open interesting perspectives for research on marketing channels. An increasing number...

... carry out an empirical and comparative analysis of the reactions of two neighbouring countries (Spain and France) faced with major health crises caused by similar events: the emergence of Bovine Spongiform Encephalopathy (BSE) cases. A special focus is made on the initiatives taken privately by two...

...Anne‐Marie McGauran In this article the importance of students as staff in a selection of multi‐national stores in France and Ireland is compared. The employment of students was significantly lower in the French than Irish stores, and it is argued, using the work of Rubery and Gadrey et al...

... throughout France provides consumers with a very wide choice of shopping opportunities. Shoppers can competitively evaluate trade names with the same sales format (intratype) against trade names offering different sales formats (intertype competition) (Hansen, 2003). This state of affairs makes it relevant...

... satisfaction. In particular, we favor a managerial approach to satisfaction which should provide franchisers with an appropriate tool for assessing the satisfaction of their franchisees and provide a basis for guaranteeing long‐term survival of their network. The study was conducted in France over...

...Gérard Cliquet; Jean‐Philippe Croizean The cosmetics retail industry in France is changing for at least two reasons: first, more and more services are available within cosmetics stores and, second, large groups like LVMH or Marionnaud are themselves looking for retail chains in order to exert...