Skip to Main Content
Keywords: Gender difference
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (3): 421–445.
Published: 01 December 2020
.... In this study, gender difference is proposed as a moderator to completely understand the role of mental imagery in the in-store decision-making process. Using a market research agency in South Korea, an online survey was employed to collect data. A total of 455 useable respondents (men = 224 and women...
Journal Articles
International Journal of Retail & Distribution Management (2014) 42 (5): 441–459.
Published: 06 May 2014
... intention (BI) to use such services. Gender differences in the process of mobile coupon service adoption were also investigated. Design/methodology/approach – The online survey was distributed to US adult consumers (age 19 and over) recruited through an online sampling service company. A total of 657...

or Create an Account

Close Modal
Close Modal