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Keywords: Gender difference
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Journal Articles
Consumer decision-making in a retail store: the role of mental imagery and gender difference
Available to Purchase
International Journal of Retail & Distribution Management (2021) 49 (3): 421–445.
Published: 01 December 2020
.... In this study, gender difference is proposed as a moderator to completely understand the role of mental imagery in the in-store decision-making process. Using a market research agency in South Korea, an online survey was employed to collect data. A total of 455 useable respondents (men = 224 and women...
Journal Articles
Determinants of mobile coupon service adoption: assessment of gender difference
Available to Purchase
International Journal of Retail & Distribution Management (2014) 42 (5): 441–459.
Published: 06 May 2014
... intention (BI) to use such services. Gender differences in the process of mobile coupon service adoption were also investigated. Design/methodology/approach – The online survey was distributed to US adult consumers (age 19 and over) recruited through an online sampling service company. A total of 657...
