... the perceptions of retailing as a destination career. Reports on the work of various bodies such as BIR, CORTCO and CRU in fostering the partnership between industry and educational providers in order to raise the image of retailing as a graduate career. Also provides recommendations on how to raise the profile...

...Cathy Hart; Amanda Harrington; John Arnold; John Loan‐Clarke Despite the availability of retail management graduates, retailers continue to recruit graduates from any discipline. A key issue, therefore, is to what extent are retail degrees developing the competences of prime importance to retailers...

..., sufficiently qualified graduates applying for the available management posts within the retail industry. Research studies into undergraduates’ choice of careers had confirmed that: first, retail management was considered an unattractive career by many graduates; and, second, undergraduates’ knowledge of what...

... to the achievement of retailer competitive advantage, this research suggests that retail graduates’ IT knowledge and capability do not meet the expectations and requirements of many of their retail employers. Issues of lecturer inexperience, non‐availability of simulation software and an unwillingness on the part...

...Jacqui Gush Identifies the degree of satisfaction in the early employment experience of general commercial graduates in UK retailing, and examines the level and causes of dissatisfaction from both sides in the employment relationship using a gap analysis model. Concludes that there is a difference...

...Robert Houlton; Annette Thomas In the mid‐1980s a group of leading British retail companies jointly identified a mismatch between their graduate recruitment requirements and the motivation of graduate applicants and entrants. Many graduate entrants had a personal goal of being appointed to a head...