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Keywords: Hedonic shopping
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Journal Articles
The dark side of experience-seeking mall shoppers
Available to Purchase
International Journal of Retail & Distribution Management (2016) 44 (12): 1206–1222.
Published: 12 December 2016
... Entertainment Experiences Retail strategy Hedonic shopping Enclosed malls Shopping center management Almost 20 years ago, Pine and Gilmore (1998) inspired retailers to move beyond the selling of products and services and into the realm of selling entertaining or so-called memorable experiences...
Journal Articles
“Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes
Available to Purchase
International Journal of Retail & Distribution Management (2014) 42 (9): 780–804.
Published: 02 September 2014
...Márcia Maurer Herter; Cristiane Pizzutti dos Santos; Diego Costa Pinto Purpose – Research suggests that women demonstrate higher levels of shopping satisfaction, recommendation, return intentions, and hedonic shopping than men. However, is it possible to reduce the effects of gender on shopping...
