...Sílvia Cavalinhos; Maria de Fátima Salgueiro; Susana Henriques Marques Purpose The tendency shows that more customers will bring and use their mobile devices in-store. This study proposes a further analysis of the complementary role of the mobile device in an in-store purchase providing...

... inside of their stores. The aim of this study is to identify factors influencing the customers' adoption intention of location-based retail apps for stationary retailing. Based on the technology acceptance model, a conceptual model was developed. A Web-based survey was conducted in Germany...