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Keywords: In-store experience
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Journal Articles
Augmented versus mixed reality in retail: segment-specific purchase pathways
Available to Purchase
International Journal of Retail & Distribution Management 1–17.
Published: 22 June 2026
... Limited 2026 Emerald Publishing Limited Licensed re-use rights only Physical retailing In-store experience Augmented reality Mixed reality Flow theory Technology acceptance model Shopper segmentation Behavioural patterns Xi'an Jiaotong-Liverpool University Collaborative Project...
Journal Articles
Small independent retailers: digitalize or disappear? An empirical study based on dynamic capabilities
Available to Purchase
International Journal of Retail & Distribution Management (2024) 52 (10-11): 1020–1037.
Published: 10 September 2024
... at the same stage of commercial development. Practical implications In terms of innovative capabilities, independent retailers need to focus on four key areas: reinventing the in-store experience; increasing visibility on social networks; creating an online store; being present in one or two marketplaces...
Journal Articles
How do cultural factors affect loyalty behaviour in retailing? The central role of social proximity
Available to Purchase
International Journal of Retail & Distribution Management (2023) 51 (4): 523–545.
Published: 02 March 2023
..., the social proximity with him/her (Argo and Dhal, 2020 ; Ladhari et al., 2011). 01 09 2022 15 09 2022 21 12 2022 17 01 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Culture In-store experience Social proximity...
