...Bethan Alexander; Anthony Kent; Courtney Chrimes Purpose This study explores how young consumers use in-store technologies (ISTs) in fashion retail and their role in shaping the customer experience journey (CXJ), with particular attention to the underexplored integration of ISTs with personal...

... the innovation adoption strategies implemented, the types of in-store technologies adopted over time and the fashion retail innovation adopters. The research offers new knowledge in terms of retail innovation and retail change, specifically on retail diffusion of innovation and the importance of in-store...