... 2025 22 10 2025 22 10 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Agency problem Manufacturer-distributor relationships Information sharing Retailing TISM India FMCG The distribution services industry, which...

... intentions (GSPI) Stimulus-organism-response (S-O-R) theory Fear of missing out (FOMO) Green word of mouth (GWoM) Environmental concern India Environmental concerns have shifted consumer behaviour towards sustainable goods and services (Malhotra and Srivastava, 2024 ; Sharma et al...

... valuable contributions to banking literature through a comparative assessment of Gen X and Gen Y by shedding light on the unexplored realm of phygital services from the perspective of a developing nation, i.e. India. Garima Rani can be contacted at: 22001931004garima@dcrustm.org 20 09 2024...

... the product only. This is one of the first studies to investigate consumer behaviour related to cross shopping based on psycho-social dimensions. Webrooming Showrooming Cross-shopping behaviour Qualitative research India Retailers are constantly adopting new channels and methods...

...Abhishek Kumar Singh; Bharat Singh Patel; Cherian Samuel Purpose Infrastructural revolution, intense competition and customer attraction towards organised apparel retailing in India are potentially affecting traditional retailing. The authors seek to identify the factors that customers perceive...

... the regional differences in India and Indian consumers' affinity towards global brands influence the consumer-brand relationships. The research framework has been developed based on consumer-brand relationship theory. The consumer–brand relationship is an important indicator of the success of brands...

... relevant changes and understand CPI in the context of omnichannel retailing in India. Online–offline integration Perceived consumer empowerment Patronage intention Consumer satisfaction Omnichannel retailing India In the past few years, innovations in technology have allowed retailers...

... mediates the effect of SPB and ASPB on the behavioural intention but there are no mediating effects for APB and FPB. Research limitations/implications The sample used may not be generalizable for India, given its huge diversity and population. As the sample considers only Indian e-retail customers...

...Sheetal Jain Purpose Although Generation Y consumers contribute significantly to the luxury market, still there is a limited amount of research conducted to explain their luxury consumption behavior, particularly in context of emerging markets like India. The main objectives of this study...

... tests the mediating role of e-service quality for the aforementioned relationships. The study has been undertaken in the context of retail banking in an emerging market, India. Design/methodology/approach A cross-sectional survey research design was used to collect data from 235 customers of retail...

... influence their commitment towards malls. India Culture Price perceptions Malls Retailer promotions Arpita Khare can be contacted at: khare.arpita@gmail.com Retailer promotions were categorised under discounts, promotional offers and loyalty cards. The findings suggest...

... are based on grounded theory approach which is an inductive approach. Alternate research methodologies, both inductive and deductive, need to be employed to strengthen the external validity and generalize the results. The study is limited to shopping motives of young consumers in India. A comparison...

... part of India. The sample included two groups of local grocers – first, grocers who partnered with online retailers as suppliers. This group included those retailers who had partnered but discontinued later and second, grocers who had not partnered with online retailers. In-depth interviews...

... using extant literature review followed by expert opinions. The survey was conducted among the customers in the twin cities of Maharashtra in India. The factors of customer expectations were identified using exploratory factor analysis (EFA) and further confirmed using confirmatory factor analysis...

... shoppers to measure their utilitarian motives of shopping online. Further research may be conducted to investigate other motives of online shopping. The sample is taken from Central India which is not enough to generalise the findings. Research may be conducted in other regions and on different segment...

... market in India presents a tremendous opportunity for marketers to formulate a strategy targeted at the Indian consumers. The purpose of this paper is to identify the attributes that are important for young wine drinkers in their selection of wine, the preferred option within the identified attributes...

.../approach A qualitative research design is adopted. This study involves semi-structured in-depth interviews with 14 small retailers, selected through the purposive sampling technique, in a capital city of North India. Findings This exploratory study reveals five key reasons for channel conflict...

.../methodology/approach This study was carried out on students using a survey method. This study was conducted in the National Capital Region of India due to its large and diverse population. A purposive sampling technique was used to contact 380 respondents. Findings The data were analysed using...

...) in the organized retail industry in a developing country like India. This research is an attempt to empirically test the impact of SCMPs on FP in organized retailing context in an emerging market, India. India Firm performance Supply chain management practices Supply chain performance Mediating...

... The authors surveyed 300 franchisees of a large-scale franchisor in India. The authors employ confirmatory factor analysis (CFA) to analyse the data. Findings The authors tested four models of the fairness construct through CFA using structural equation modelling. The three-factor corrected model...