... context. © Emerald Group Publishing Limited 2012 Schwartz value typology Fashion industry Consumers Segmentation Shopping styles Ecology Spain National cultures Market segmentation Market segmentation is a crucial strategy in the retail arena, and it is a fundamental tool...

... segmentation procedure in the next section. Then, we review the relevant literature and develop specific hypotheses, followed by methods and results. Finally, we provide discussion of the results, implications, and limitations with future research directions. Market segmentation views that heterogeneous...

... development. Originality/value The study has originality and value in that the relationship between clothing benefits sought and repurchase intention has not been studied very much in the clothing domain. © Emerald Group Publishing Limited 2009 Market segmentation Clothing Consumer behaviour...

... al., 1982 ; Richardson et al., 1994 ; Ailawadi et al., 2001). © Emerald Group Publishing Limited 2008 Brands Market segmentation Consumer behaviour Generics Spain Retailing has suffered profound changes in the recent years. Some of the most...

... of research on market segmentation for consumer goods and services. However, segmentation research in retailing was very rare and concentrated on individual stores, not on the mall itself (Frasquet et al., 2001 ; Ruiz et al., 2004). Two segmentation approaches have been introduced...

..., pp. 317, 320) in market segmentation by employing a consumer‐revealed approach to segmentation. It further minimizes the “lack of systematic effort to build a cumulative body of substantive findings about consumer behavior” for online shoppers. Thus, the key objectives of this paper...

... precise market segmentation and the highest degree of supply differentiation. Research limitations/implications Virtual community is a tool that can increase the chances of success in the marketing and distribution of products over the internet. Therefore, there are several lines of research...

... indicating gender, age, occupation and postcode concluded the questionnaire. © MCB UP Limited 1998 Consumer behaviour Fashion Location Market segmentation Retailing Stores As a means of achieving this understanding, the technique of conjoint analysis has been applied in retailing...

... perception theory, Hypothesis 1 was formulated: 1. H1:Elderly consumers have significantly more positive attitudes towards older retail sales personnel compared to younger retail sales personnel. © MCB UP Limited 1997 Market segmentation Older consumers Retailing...

... the next few years. © MCB UP Limited 1996 Department stores Market segmentation Retailing Stores Thailand Retailing in Thailand is a catalogue of contrasts. A network of more than 500 7‐11 convenience stores stands where six years ago there were none. Two of the largest shopping...

...Madhav N. Segal; Ralph W. Giacobbe Demonstrates the usefulness of combining retail market segmentation with competitive analysis as a very effective method to understand the dynamics of retail markets and to analyse strategic options for supermarket chains. Attempts to advance the market...

... with ramifications for applying segmentation in industrial markets. Manufacturers of car parts are concerned that customer needs are satisfactorily met through the variety of UK installer types. In this, as in other industries, market segmentation is seen as important to ensure that customers receive an appropriate...

... position in the distribution chain. © MCB UP Limited 1991 Consumer attitudes Market segmentation Profit forecasting Retailing Technology VOLUME 19 NUMBER 5 1991 Some Perspectives on Retailing in the 1990s Richard Ford Freelance Marketing Consultant This article looks at the next decade...

... in quantities of sufficient sizes, market segments have been determined. Each customer group – or market segment – has specific expectations and retail marketers must develop retail brands and concepts which cater for the needs of the segment targeted. Having decided on which segment (or segments) to target...

... Grocery industry Shopping Market segmentation VOLUME 19 NUMBER 3 1991 Who Shops Where? And Why? Alan G. Hallsworth Manchester Business School, UK INTRODUCTION The question of who shops where is one that naturally preoccupies retailers. In this article, attention is paid to the problem as it affects...

... of clusters of customers with similar profiles. © MCB UP Limited 1990 Fashion Market segmentation Retailing United Kingdom Competitiveness VOLUME 18 NUMBER 4 1990 Gaining a Competitive Advantage in Fashion Retailing Barbara R. Lewis and Angela W. Hawksley Manchester School of Management...