...Grete Birtwistle; Paul Freathy UK fashion retailing is characterised by high levels of market concentration, centralisation and outlet standardisation. In the pursuit of market share, the multiple fashion retailers are implementing branding strategies that aim to differentiate their product offer...

... shopping behaviour on a per shopper level. In this way individual shopper behaviour can be studied regarding short‐term effects of marketing share of shoppers instead of share of market in monetary units, the combination of items that shoppers put it their baskets, etc. The arguments for basket analysis...