...Dobromir Stoyanov This study identifies the conventional elements of the vending marketing mix and how they vary across academic segments in the context of a typical French university. To determine the elements of the vending marketing mix, the author conducts interviews...

...Charles Dennis; Tino Fenech; Bill Merrilees Purpose The “4Ps” of the marketing mix have long been popular with students, tutors, trainers and practitioners as a learning and teaching aid. The purpose of this paper is to present an equivalent tool for retail and e‐retail: “Sale the 7Cs”. Design...

... from 42 retail banks in Denmark, their distribution channel strategies are described and their relation to selected marketing mix elements is examined. Most Danish retail banks attach decisive importance to offering a customer‐friendly PC bank service, whereas fewer of them attach the same importance...

... retailers, they have been found to possess some degree of sophistication in respect to their promotion mix management. © MCB UP Limited 1998 Australia Marketing management Marketing mix Marketing strategy Promotion Retailing Promotion is a vital part of business and is an integral...

... evidenced high levels of cross‐shopping between formats. Discusses the means by which various formats deliver value to the consumer in light of current market strategies. © MCB UP Limited 1996 Marketing mix Marketing strategy Retail trade User studies In Figure 2 , the extent...

... a shopping centre and the retailers within it can be made a success. It also examines the impact on the management of retailer mix of the 1988 Landlord and Tenant Act amendments. © MCB UP Limited 1990 Retailing Marketing mix Shopping centres VOLUME 18 NUMBER 1 1990 Managing Shopping Centre...