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Keywords: Marketing models
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Journal Articles
International Journal of Retail & Distribution Management (2009) 37 (4): 358–369.
Published: 27 March 2009
... an integrated sponsorship model, and the testing of their interrelations. While these variables have been used in the sponsorship literature before, they have not been empirically tested in an integrated model. © Emerald Group Publishing Limited 2009 Sponsorship Sports Marketing models...
Journal Articles
International Journal of Retail & Distribution Management (2005) 33 (1): 69–78.
Published: 01 January 2005
... Retailing Marketing models Furthermore, Dupuis and Prime (1996 , p. 32) assert that “when a retail format is exported it has to face a new context which may affect its original competitive advantage … ”. A prime illustration is the case of IKEA in the USA. While IKEA's unique store format...
