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Keywords: Metaverse fashion week
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Journal Articles
Metaverse retailing and the customer experience journey: a case study approach
Available to Purchase
International Journal of Retail & Distribution Management (2025) 53 (4): 364–380.
Published: 07 February 2025
... retailing field and extends the customer experience journey framework to the metaverse context, thus contributing to the body of knowledge on omnichannel retailing. Metaverse Customer experience journey Omnichannel Retailing Metaverse fashion week Scholars concur that the metaverse is defined...
