... comparison results show that the impact of TEISAs on emotion and perceived value is stronger for British than for Chinese millennials. Originality/value Our model is the first to incorporate technology into various store atmospherics, to employ virtual social presence as a new moderator, and to provide...

... are presented. RQ2. How can AR technology be exploited as a valid and useful response to these millennial consumers’ novel shopping habits? RQ1. What behavioural changes have taken place due to the COVID-19 pandemic in the context of retail? With physical stores temporarily...

...Robin Pentecost; Suné Donoghue; Park Thaichon Purpose Using the millennial cohort the purpose of this paper is to assess differences in shopping mall behaviour between three intra-cohorts groups: adolescents (13–17), emerging adults (18–23) and young adults (24–30+). Design/methodology/approach...

... of the wine. Red was the most preferred type. Brand, taste and origin follow up in that order of importance with millennials preferring to buy familiar brands, sweet wines and of Indian origin. The study contributes to the wine consumer behaviour research by identifying the attributes...