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Keywords: Mobile dependency
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Journal Articles
Mobile dependency and uncertainty reduction: influence on showrooming behaviours and user-generated content creation
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International Journal of Retail & Distribution Management (2022) 50 (8-9): 996–1014.
Published: 19 May 2022
...Luis Edwin Chimborazo-Azogue; Alejandro Mollá-Descals; Maria-Jose Miquel-Romero; Marta Frasquet Purpose The expanded use of mobile devices for shopping has made mobile showrooming a frequent practice among omnichannel shoppers. This paper aims to shed light on the role of mobile dependency...
