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Keywords: Moderated mediation model
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (3): 341–354.
Published: 02 February 2024
.... By using structural equation models (SEMs), this study aims to investigate offline-to-online and online-to-offline re-patronizing in the Taiwan Chunghwa Telecom (CHT) omni-channel (N = 1,642). Two moderated mediation models are investigated in this study. Findings This study first found...
Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (2): 205–219.
Published: 04 November 2022
... mediating role of EWOM, this study found that the indirect effect of both CBI and SI on RI through PV is stronger at low degree of EWOM than at high degrees of EWOM. Channel brand image Store image Perceived value Repurchase intention Electronic word-of-mouth Moderated mediation model Shu...

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