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Keywords: Moderated mediation model
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (3): 341–354.
Published: 02 February 2024
.... By using structural equation models (SEMs), this study aims to investigate offline-to-online and online-to-offline re-patronizing in the Taiwan Chunghwa Telecom (CHT) omni-channel (N = 1,642). Two moderated mediation models are investigated in this study. Findings This study first found...
Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (2): 205–219.
Published: 04 November 2022
... 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Channel brand image Store image Perceived value Repurchase intention Electronic word-of-mouth Moderated mediation model In physical stores, consumer repurchase is the primary goal...
