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Keywords: Observation
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Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (7): 846–874.
Published: 27 May 2021
... of performance metrics along the point-of-sale conversion funnel. Design/methodology/approach The study was conducted using unobtrusive observations at a Belgian chocolate store. In total, 42 h of video observation material was collected and analyzed, with an even spread over three conditions: (1) an HSR...
