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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (3): 341–354.
Published: 02 February 2024
.... By using structural equation models (SEMs), this study aims to investigate offline-to-online and online-to-offline re-patronizing in the Taiwan Chunghwa Telecom (CHT) omni-channel (N = 1,642). Two moderated mediation models are investigated in this study. Findings This study first found...
