Keywords: Online customer experience
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (13): 167–183.
Published: 24 September 2025
...Miguel Angel Moliner-Tena; Vicente Tortosa-Edo Purpose The objective of this paper is to study how specific online shopping variables (online customer experience, e-satisfaction and e-trust) influence customer privacy concerns on the omnichannel consumer journey through privacy and risk calculus...
Journal Articles
Journal Articles
Journal Articles
International Journal of Retail & Distribution Management (2017) 45 (12): 1277–1297.
Published: 23 November 2017
... purchase intensions. But it has not received its due attention particularly in the online context. Hence, this paper fills this knowledge gap and gives e-retailers a tool to enhance their customers’ experience. Customer experience Scale development Online customer experience Post-purchase...

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