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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (3): 341–354.
Published: 02 February 2024
... online and offline. This leads to several research questions of retailing omni-channel in this study. First, do channel brand trust (CBT) and store image (SI) affect re-patronage intentions through customer satisfaction (CS)? Second, regarding online rating (OR) and online involvement (OI), will CS...
