.... Insights of thematic content analysis from this phase supported a subsequent cross-sectional survey of 265 respondents active on social media, which was utilized to test the hypotheses and validate the proposed model using the PLS-SEM technique. Findings Source credibility, argument quality, source...

... between shopping values and consumers' shopping well-being. The authors tested the proposed hypotheses using PLS-SEM. Based on data generated from 314 users through an e-survey, the study validated the research model. Further, the study examines how recreational shopping consciousness moderates...

... Partial Least Squares Structural Equation Modeling (PLS-SEM). Research findings show that the customers' intention to use the new mix-mode consumer shopping service is particularly influenced by performance expectations, effort expectations, social influence and personal innovativeness...

... advertising PLS-SEM Media richness Information manipulation Personalization Perceived trust The advancement of information technology has revamped the way e-commerce platforms are conducting business. It has widely impacted online advertising and product display on websites and social media (Cao...

... modelling (PLS-SEM). Findings Results of this study show that attitudes towards second-hand clothing, injunctive norms, descriptive norms, moral norms, and perceived behavioural control have a significant positive influence on consumers' intention to buy second-hand clothing. Furthermore, emotional...

... in influencing millennials' intention to use m-payment for mobile shopping. The sample covers 250 millennials in Bangkok who were surveyed between February to May 2019. Purposive sampling and convenient sampling were applied to collect data. Partial least squares structural equation modelling (PLS-SEM...

... category involvement mediates the association between satisfaction and purchase intention. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Satisfaction Purchase intention WOM PLS-SEM Relationship proneness Product category involvement...