.... Insights of thematic content analysis from this phase supported a subsequent cross-sectional survey of 265 respondents active on social media, which was utilized to test the hypotheses and validate the proposed model using the PLS-SEM technique. Findings Source credibility, argument quality, source...

... consumers' shopping well-being and, subsequently, their revisit intentions and word-of-mouth. The study also examines how recreational shopping consciousness influences the link between shopping values and consumers' shopping well-being. The authors tested the proposed hypotheses using PLS-SEM. Based...

... data on a real example named “Mkolay” which is a new mix-mode consumer shopping service. Data are collected from 217 participants and analyzed by using Partial Least Squares Structural Equation Modeling (PLS-SEM). Research findings show that the customers' intention to use the new mix-mode...

... advertising PLS-SEM Media richness Information manipulation Personalization Perceived trust The advancement of information technology has revamped the way e-commerce platforms are conducting business. It has widely impacted online advertising and product display on websites and social media (Cao...

... modelling (PLS-SEM). Findings Results of this study show that attitudes towards second-hand clothing, injunctive norms, descriptive norms, moral norms, and perceived behavioural control have a significant positive influence on consumers' intention to buy second-hand clothing. Furthermore, emotional...

... the study of how perceived risks influence millennials intention to m-payment remains insufficient in Southeast Asian context especially in Thailand, this paper contributes to the updating of empirical findings to the existing literatures. Perceived risks M-Payment PLS-SEM Millennial behaviour...

... category involvement mediates the association between satisfaction and purchase intention. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Satisfaction Purchase intention WOM PLS-SEM Relationship proneness Product category involvement...