...Tejus Sangameshwara; P. Nagesh Purpose To explore the feature importance of e-consumers behaviour and perceived risk in retailing. Also, to classify retail repurchase intentions and risk-taking tendencies using the Random Forest (RF) model. Design/methodology/approach Data were collected from...

...Guilherme Juliani de Carvalho; Marcio Cardoso Machado; Victor Silva Correa Purpose This study uses the antecedents, decisions and outcomes (ADO) framework to identify how perceived risks and benefits relate to the omnichannel strategy and influence consumer behavior. Design/methodology...

... the psychological and social determinants impacting chatbots' adoption (Chen et al., 2021), we understand three constructs at the heart of online transactions should be further investigated: trust, perceived risk and flow. Trust has been always a major issue at the level of consumer–technology interaction...

... in decreasing risk in an online shopping context. Additionally, Millennial generational cohorts (MGCs) were proposed as moderators in exploring the differences between the dimensions of perceived risk and online shopping intention. To explore the relationship between showrooming and MGCs online shopping...

...Rakhi Thakur; Mala Srivastava Purpose – The purpose of this paper is to develop and empirically test a conceptual model to establish how consumer innovativeness can be used as a variable to positively influence online retailing adoption intention both directly and reducing consumer perceived risk...

...Juha Munnukka; Pentti Järvi Purpose – Perceived risk is an intrinsic element of all organizational decision making and business relationships. It is closely interconnected with relationship commitment and strongly affects the buying decisions. Therefore, the organizations that best understand...

...Jiyoung Kim; Kiseol Yang; Bu Yong Kim Purpose The purpose of this study is to investigate cross cultural differences in the impact of online retailer reputation and retail quality on consumers' emotional and cognitive (i.e. perceived risk) reactions, which lead to purchase intention, based...

... interest is perceived risk of purchase, the relative importance of frontline sales staff, trust, and the relationships among satisfaction, trust, and customers' commitment to the salesperson. Design/methodology/approach Data were obtained by a street intercept personal interview survey from 554 Chinese...