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Keywords: Perceived support
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Journal Articles
Value co-creation between consumers and distributors: the moderating effect of relationship characteristics
Available to Purchase
International Journal of Retail & Distribution Management (2021) 49 (7): 1067–1088.
Published: 29 March 2021
... in the retailer and perceived support can encourage co-creation behavior on various levels: a basic level related to communication of service errors and a moderate-high level related to participation in service innovation. This study also proposes modeling for two different segments according to the participation...
