... customer experience and customer satisfaction in e-retailing. A research model based on the technology acceptance model and information system success model is proposed to describe the interrelationships among chatbot adoption, online customer experience and customer satisfaction. Personality...

... shopping. The purpose of this paper is to investigate the influence of consumer demographic and personality characteristics on fashion shopping proneness (FSP) in India. Design/methodology/approach – Data were collected from 561 respondents using mall intercept survey method. Hypothesized...

...Rodney C. Runyan; Brad D. Carlson; D. Todd Donavan; Kevin J. Cumiskey Purpose The purpose of this paper is to investigate the relationships between the brand personality of a sports team and the related consumer outcomes of identification and retail spending. Design/methodology/approach...

... to assess whether customers possessed Type A or Type B personality traits. It emerged that although Type A inclination did help explain certain shoppers’ perspectives on waiting‐in‐line, customers’ locations in either a rich or a poor neighbourhood and their subjective evaluations of whether their families...