...Benedetta Grandi; Sofia Laudani; Maria Grazia Cardinali; Guido Cristini Purpose In recent years, retailers' private labels (PLs) have increasingly established themselves as alternatives to national brands not only in terms of price but also regarding product quality and health-related attributes...

... in the signalling of nationally sourced organic private-label products ( PLPs ) on shelves) or strong (reflected in the delisting of non-nationally sourced organic PLPs) – influences consumer perceptions and behaviours. Specifically, it examines how the level of CSR commitment moderates the relationship between...

... of producer or retailer perspectives on these partnerships in the literature, and this study aims to address this gap, examining perspectives of both producers and retailers with regards to benefits and challenges and how to achieve and maintain mutually beneficial partnerships. Private label Retail...

... 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Private label Private brand Store brand Retail brand Retailer brand Own product brands, also known as private labels, store brands, own brands, are typically owned, developed...

..., which are increasingly prominent in the marketplace. Private label Claim CSR Consumers' demand for private labels (PLs) has increased significantly over the past decade and will continue to growth (Gielens et al., 2023). PLs are brands that are fully owned, controlled and sold...

... Management 0 Behaviour related 1 Computers in Human Behaviour 1 Combining words that are related to “retail” with words that are related to “brand”, we obtained 14 keywords as Table 2 shows. In addition, we added four commonly used terms (private label, private brand, own label and own...

.... Delisting Premium Private label Brand switching Replacement Standard The question of whether to replenish a delisted national brand’s (NB’s) shelf space with private labels (PLs) has become a significant issue for retailers (Euromonitor International, 2016) for several reasons. First, PLs have...

...” environment. Private label Assortment Retailers Consumer’s reaction Assortment planning is one of the most complex tasks in retail management, and a key issue for retailers when deciding on the best mix of products to maximize the effectiveness of their offer within diverse restrictions...

.... This multinational sample offers a high degree of external validity and generalisation of the results obtained. © Emerald Group Publishing Limited 2016 Purchase intention Attitude Store brand Preference Private label Consumer attitude towards store brands (SB) has changed remarkably in recent...

...John L Stanton; James Wiley; Neal H Hooker; Ekaterina Salnikova Purpose – The purpose of this paper is to compare the use of front of package (FOP) claims within product categories by private label (PL) products and national brands (NB). This research adapts an existing conceptual model exploring...

... for private labels, eliminating it could limit the capacity to give those labels an equivalent image to national brands just as much as it could be a sustainable development opportunity and a positioning instrument. Drawing on the attribution theory framework, the purpose of this paper is to examine how...