...Benedetta Grandi; Sofia Laudani; Maria Grazia Cardinali; Guido Cristini Purpose In recent years, retailers' private labels (PLs) have increasingly established themselves as alternatives to national brands not only in terms of price but also regarding product quality and health-related attributes...

... in the signalling of nationally sourced organic private-label products ( PLPs ) on shelves) or strong (reflected in the delisting of non-nationally sourced organic PLPs) – influences consumer perceptions and behaviours. Specifically, it examines how the level of CSR commitment moderates the relationship between...

... commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Private label Retail Producer Buyer own brand Private label (PL) sales have...

... Limited Licensed re-use rights only Private label Private brand Store brand Retail brand Retailer brand Own product brands, also known as private labels, store brands, own brands, are typically owned, developed and sold exclusively by retailers (Chen et al., 2023...

... 2023 Emerald Publishing Limited Licensed re-use rights only Consumers consider retailers' standard private labels (PLs) as relevant choices, compared to national brands (NBs), and their demand for private label products has increased significantly over the past decade. At the same time, PLs...

... 01 12 2022 01 02 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Retail brand Retailer brand Store brand Private label Semantic analysis Content analysis Operating in an increasingly competitive marketplace, retailers...

... trip in relation to replacing a deleted NB with a retailer’s PL brand (premium vs standard) and private label switching (PLS). PLS refers to a consumer switching from the delisted NB to the suggested PL at the same store. This research applies when a consumer’s objective is to purchase a NB...

...” environment. Private label Assortment Retailers Consumer’s reaction 24 09 2016 31 01 2017 20 03 2017 04 04 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only The purpose of this paper is to analyze consumers’ reaction...

... intention Attitude Store brand Preference Private label Consumer attitude towards store brands (SB) has changed remarkably in recent years (Shukla et al., 2013). Consumers are now delighted to find SBs in stores in which they shop (Diallo et al., 2013). At the same time...

...John L Stanton; James Wiley; Neal H Hooker; Ekaterina Salnikova Purpose – The purpose of this paper is to compare the use of front of package (FOP) claims within product categories by private label (PL) products and national brands (NB). This research adapts an existing conceptual model exploring...

... for private labels, eliminating it could limit the capacity to give those labels an equivalent image to national brands just as much as it could be a sustainable development opportunity and a positioning instrument. Drawing on the attribution theory framework, the purpose of this paper is to examine how...