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Keywords: Product positioning
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Journal Articles
Multichannel retailers' prominent attribute and product positioning strategies
Available to Purchase
International Journal of Retail & Distribution Management (2022) 50 (10): 1205–1220.
Published: 22 March 2022
... 22 02 2022 22 02 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Prominent attributes Product positioning Multi-channel retailer Online and offline Game theory More and more consumers prefer to shop online, but consumers...
Includes: Supplementary data
Journal Articles
Corporate social responsibility and the positioning of grocery brands: An exploratory study of retailer and manufacturer brands at point of purchase
Available to Purchase
International Journal of Retail & Distribution Management (2007) 35 (10): 835–856.
Published: 11 September 2007
... of Sen and Bhattacharya (2001) . Johan Anselmsson can be contacted at: Johan.Anselmsson@fek.lu.se Corporate social responsibility Product positioning Brands Retail trade Sweden In recent years a renewed attention regarding societal issues termed corporate social responsibility (CSR...
Journal Articles
Fast moving luxury goods: positioning strategies for Scotch whisky in Thai department stores
Available to Purchase
International Journal of Retail & Distribution Management (2004) 32 (6): 312–319.
Published: 01 June 2004
.... The paper concludes by looking at the potential causes of profit differences across these chains. © Emerald Group Publishing Limited 2004 Fast moving consumer goods Spirits Alcoholic drinks Department stores Product positioning Thailand Internet shopping and computerised price...
