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Keywords: Product positioning
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (10): 1205–1220.
Published: 22 March 2022
.... Defeng Yang can be contacted at: yangdefeng@163.com 16 10 2020 01 11 2020 11 11 2020 23 12 2021 22 02 2022 22 02 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Prominent attributes Product positioning Multi...
Includes: Supplementary data
Journal Articles
International Journal of Retail & Distribution Management (2007) 35 (10): 835–856.
Published: 11 September 2007
... does not mean that consumers automatically and actively support that brand whereas a producer known to use child labour would most likely be discriminated by consumers. Johan Anselmsson can be contacted at: Johan.Anselmsson@fek.lu.se Corporate social responsibility Product positioning...
Journal Articles
International Journal of Retail & Distribution Management (2004) 32 (6): 312–319.
Published: 01 June 2004
... and their reformatted summaries represent the data set for this study. © Emerald Group Publishing Limited 2004 Fast moving consumer goods Spirits Alcoholic drinks Department stores Product positioning Thailand Internet shopping and computerised price comparisons are forcing retailers to reduce...
