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Keywords: Product uniqueness
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Journal Articles
Will consumers pay for e-fashion? A multi-study investigation
Available to Purchase
International Journal of Retail & Distribution Management (2025) 53 (7): 685–698.
Published: 08 May 2025
... clothes Product uniqueness Sensation-seeking Need for touch Willingness to pay H3. The effect of DCs’ uniqueness on WTP for such products is stronger when consumers exhibit high SST and high instrumental NFT. We tested our research framework (Figure 1) through three studies...
Includes: Supplementary data
