Keywords: Psychological influences
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Journal Articles
International Journal of Retail & Distribution Management (2018) 46 (10): 977–998.
Published: 01 November 2018
... with a universal standard of social classification. People seek to individually speak, behave or dress in a manner that is perceptible and significant, but that simultaneously resides within putative group norms. A consumer is placed amid two forces, the individual/psychological influence of personal opinions...

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