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Keywords: Psychological risk
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (8-9): 996–1014.
Published: 19 May 2022
... attitude and the post-sales behaviour of UGC creation. Additionally, we characterized showrooming as a behaviour that attempts to reduce the risks of online purchasing, which points to the theory of uncertainty reduction (Berger and Calabrese, 1975). This theory supports the inclusion of psychological risk...
