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Keywords: Re-patronize intention
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (3): 341–354.
Published: 02 February 2024
... return online. In addition, online-to-offline moves on a path for case firm omni-channel with customers' OR and OI with a reciprocal positive influence. Design/methodology/approach This study aims to investigate the relationship between CBT, SI, CS and re-patronize intention in an omni-channel...
