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Keywords: Recommendation and return intentions
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Journal Articles
“Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes
Available to Purchase
International Journal of Retail & Distribution Management (2014) 42 (9): 780–804.
Published: 02 September 2014
...Márcia Maurer Herter; Cristiane Pizzutti dos Santos; Diego Costa Pinto Purpose – Research suggests that women demonstrate higher levels of shopping satisfaction, recommendation, return intentions, and hedonic shopping than men. However, is it possible to reduce the effects of gender on shopping...
