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Keywords: Reputation
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Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (9): 688–705.
Published: 11 October 2013
...Jiyoung Kim; Kiseol Yang; Bu Yong Kim Purpose The purpose of this study is to investigate cross cultural differences in the impact of online retailer reputation and retail quality on consumers' emotional and cognitive (i.e. perceived risk) reactions, which lead to purchase intention, based...
