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Keywords: Retail agglomerations
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (13): 99–117.
Published: 26 May 2026
...Daphne Hagen; Bas Spierings; Jesse Weltevreden; Anne Risselada; Oedzge Atzema Purpose This study examines how different consumer motivations for interacting with collective retail agglomeration digital touchpoints (e.g. websites, social media pages, mobile apps) influence the customer experience...
