... Limited Licensed re-use rights only Private label Private brand Store brand Retail brand Retailer brand Own product brands, also known as private labels, store brands, own brands, are typically owned, developed and sold exclusively by retailers (Chen et al., 2023...

...Shaoyuan Chen; Pengji Wang; Jacob Wood Purpose Although many scholars have acknowledged inconsistencies in the use of the retail brand term within the existing empirical literature, no one has conducted a systematic study to clarify the confusion of terms. Aiming at unifying the use of terms...