...Apostolos Giovanis; Costas Assimakopoulos; Christos Sarmaniotis Trust UTAUT Risk Online consumer behaviour Personal traits Self-service retail banking technologies According to Meuter et al. (2005) , a self-service technology (SST) is a firm–customer interface...

...Rakhi Thakur; Mala Srivastava Purpose – The purpose of this paper is to develop and empirically test a conceptual model to establish how consumer innovativeness can be used as a variable to positively influence online retailing adoption intention both directly and reducing consumer perceived risk...

... of perceived product quality, relative price and risk on perceived product value and, ultimately, willingness to buy these brands. In addition to this, the study seeks to investigate the potential role of store image as an antecedent within the model. Design/methodology/approach – A survey of middle...

.../methodology/approach Based on an established model of trust in organizations, the authors developed a questionnaire to test drivers (ability, benevolence, integrity), outcomes (risk taking, loyalty) of specific trust in food retailers, as well as moderators (propensity to trust, perceived risk). Findings...

...Soo In Shim; Yuri Lee Purpose This study seeks to examine the effects product presentation types on consumer's perceived risk reduction about apparel attributes (i.e. silhouette, colour, texture, and fit), and the effect of 3D virtual models' body shapes on consumer's perceived risk reduction...

... rate of using 3G mobile phones for financial services is yet to be determined. The current research examined both innovative attributes and customers’ perceived risk in order to understand customers’ behaviour and motivation toward this innovation. It has advanced the theoretical frameworks...

...Richard Pearce; Maria Hansson Examines the social environment experienced by UK food retailers regarding the marketing of genetically modified (GM) foodstuffs. Beck’s notion of risk society provides a critical foundation for analysing retail organisations’ decision making under conditions of “post...

... risk reducing strategy which is unique in that it can be applied after the time of purchase. The outlined range of psychological, social and financial implications of consumption have all been identified as components of the perceived risk a consumer attributes to a purchase (Cox, 1967; Jacoby...

...V‐W. Mitchell; G.S. Prince Since consumers are being provided with ever‐increasing amounts of information, there is an increasing need to study the way in which they handle purchasing information. Investigates the effect of buy‐frequency on one theory of consumer decision making: Perceived Risk...