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Journal Articles

Adoption of mobile self-service retail banking technologies: The role of technology, social, channel and personal factors

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Apostolos Giovanis, Costas Assimakopoulos, Christos Sarmaniotis
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2019) 47 (9): 894–914.
https://doi.org/10.1108/IJRDM-05-2018-0089
Published: 25 October 2018
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Journal Articles

Effective social media marketing strategy: Facebook as an opportunity for universities

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Costas Assimakopoulos, Ioannis Antoniadis, Oliver G. Kayas, Dragana Dvizac
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2017) 45 (5): 532–549.
https://doi.org/10.1108/IJRDM-11-2016-0211
Published: 08 May 2017
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