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Journal Articles

Effective social media marketing strategy: Facebook as an opportunity for universities

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Costas Assimakopoulos, Ioannis Antoniadis, Oliver G. Kayas, Dragana Dvizac
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2017) 45 (5): 532–549.
https://doi.org/10.1108/IJRDM-11-2016-0211
Published: 08 May 2017
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Journal Articles

Guest editorial

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Oliver G. Kayas, Gillian H. Wright
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2017) 45 (5): 466–467.
https://doi.org/10.1108/IJRDM-03-2017-0043
Published: 08 May 2017
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