...) as a multidimensional construct, grounded in social presence theory, and develops a measurement tool that captures the unique dynamics of interactions in live streaming environments. Design/methodology/approach The study follows a rigorous, four-step process for scale development and validation. Inductive...

... 2024 17 06 2024 15 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Online retail platform Corporate sustainable development Consumer perceptions Scale development Sustainable development refers to fulfill the needs...

... online post-purchase customer experience (OPPCE). The methodology of this scale development study starts with skimming of relevant literature to identify the knowledge gap and prepare a theoretical background for the study. Then scientific method is applied for scale creation. First, items...

... measured on a five-point Likert scale (with 5 implying=strongly agree to 1=implying strongly disagree) was finalised. In total, 37 items in the original scale developed by El-Adly and Eid (2015) were used with minor modifications. However, to develop the Islamic value items, a focus group of nine Muslim...

... on behavioural intentions (Beatty et al., 1996 ; Ellis, 1995). Consumer relationship proneness is found to have a significant, positive indirect impact on buying behaviour (Odekerken-Schröder et al., 2003). Scale development procedures followed the work of Churchill (1979...

..., utilitarian value, self-gratification value, epistemic value, transaction value, social interaction value, spatial convenience value, and time convenience value. © Emerald Group Publishing Limited 2015 Scale development UAE Shopping mall Customer-perceived value Customer-perceived...

...Shilpa Bagdare; Rajnish Jain Purpose – This study aims at developing a reliable and valid measure of retail customer experience. Design/methodology/approach – Scientific scale development process has been followed. Survey methodology was used to collect data. The results are tested...

... contribution. © Emerald Group Publishing Limited 2013 Loyalty programmes Rewards Self‐determination theory Purchase orientations Scale development Customer loyalty Purchasing Many firms use customer relationship management instruments, in which loyalty or frequency reward programmes...

... and Uncles, 1997). Loyalty programmes Service quality Scale development Superstore Department stores Malaysia In mature retail markets, loyalty programmes are among the most popular retention strategies used by retailers. Loyalty programmes have rapidly grown across the globe, especially...