...Trieu Nguyen; Echo Huang; Dung Minh Nguyen Purpose The outbreak of the COVID-19 pandemic has led to the pervasiveness of food delivery apps (FDAs) and the increased scholars’ attention for the topic of FDA continuance usage intention. However, the limited understanding about possible segments...

...Maria Eugenia Ruiz-Molina; Miguel-Ángel Gómez-Borja; Alejandro Mollá-Descals This study presents a first insight into the link between perceived congruence and online loyalty in retailing using a CHAID segmentation-based approach by differentiating various dimensions of perceived congruence...

...Youn-Kyung Kim; Sejin Ha; Soo-Hee Park Purpose The purpose of this paper is to identify men’s clothing market segments based on store types and generational cohorts and the retail attributes. Design/methodology/approach A total of 2,808 US male consumer data from Predictive Analytics survey...

...Marco Ieva; Cristina Ziliani Purpose The purpose of this paper is to identify the patterns of customer exposure to touchpoints by segmenting consumers based on the frequency of their exposure, and to understand the relationship of patterns of exposure with customer loyalty intentions (relationship...

... segments of women were analysed regarding the fear of ageing, the importance of appearance, body image and self-esteem. Results show that all four segments are unique and distinguish one from another. Through segmentation analysis, authors of this study indicate two segments (target groups...

... for business. In total, 80 per cent of customers can be reached within a 15-minute-radius, whilst only 20 per cent lies outside the market areas. Segmentation analysis of customers, based on service delivery, also shows the prevalence of the Pareto principle or 80:20 rule whereby 80 per cent of the revenue...

... framework is proposed, and tested. The framework is further explored as a method for improving shopper segmentation. Design/methodology/approach Over 308 articles associated with the shopper are examined using a bibliometric methodology. The literature review provides the foundation for a path...

...Alessandro Brun; Chae Mi Lim; Rodney Runyan; Youn-Kyung Kim Purpose – This study aims to identify consumer segments among luxe-bargain shoppers using a fuzzy clustering method based on psychographic variables related to both luxury consumption and bargain processes and profiles the identified...

...‐out of the economic crises by using behavioural and psychographic variables as the basis of evaluations. © Emerald Group Publishing Limited 2013 Crisis Retail stores Social polarization Behaviour Psychographics Expenses Segmentation Positioning Consumer behaviour Hungary...

...Kenneth C. Gehrt; Mahesh N. Rajan; G. Shainesh; David Czerwinski; Matthew O'Brien Purpose This study aims to explore Indian online shopping via the concept of shopping orientations. Design/methodology/approach Surveys were collected from 536 consumer panel members. Online shopping segments...

...Gary Mortimer Purpose The purpose of this paper is to segment primary male grocery shoppers based on store and product attribute evaluations. A rich profile for each segment is developed. These developed contemporary shopper typologies are contrasted against earlier works. Design/methodology...

...Eva M. González‐Hernández; Margarita Orozco‐Gómez Purpose The purpose of this paper is to identify shopping centre attractiveness dimensions from the point of view of the Mexican shopper and then segment shoppers according to these perceptions of attractiveness. Design/methodology/approach...

...Francisco J. Sarabia‐Sanchez; Maria D. De Juan Vigaray; Monali Hota Purpose The purpose of this study is to segment consumers using personal values and to link the resulting typologies with shopping styles for the fashion apparel (FA) market. Design/methodology/approach The Schwartz value...

... consumers segment as well as mature consumer segments defined by various socio‐demographic and lifestyle factors (i.e. gerontographic segmentation). Design/methodology/approach A USA nation‐wide random sample of 10,400 head of households was surveyed in regards to reasons for choosing apparel...

... that the theory of market positioning developed from the literature on market segmentation, targeting and structural market change (Doyle and Saunders, 1985). The link between segmentation and positioning is further discussed by Hassan and Craft (2005) who highlight the fundamental relationship between...

... is a critical determinant in consumer patronage decisions. However few studies have examined the contribution of entertainment to shopping centre image. Moreover, using entertainment as a means of identifying distinct market segments has not been explored. Hence, the purpose of this study was twofold. First...