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Keywords: Self-regulation theory
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Journal Articles
Antecedents and mediators of experiential retailing consumer behavior
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International Journal of Retail & Distribution Management (2023) 51 (7): 920–938.
Published: 30 May 2023
... Keyser et al., 2020). For the organism explanation in the SOR model, according to self-regulation theory, individuals evaluate any gap between their own performance and expected goals according to environmental characteristics. Specifically, in the experiential retailing environment, EVF, CI...
