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Keywords: Sensation-seeking
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Journal Articles
Will consumers pay for e-fashion? A multi-study investigation
Available to Purchase
International Journal of Retail & Distribution Management (2025) 53 (7): 685–698.
Published: 08 May 2025
... the perceived uniqueness of DCs increases consumers’ WTP for these products and (2) whether this effect depends on consumers’ sensation-seeking tendency (SST) and the instrumental need for touch (NFT). Findings We found that the higher the perceived uniqueness of DCs, the higher the consumers’ WTP for them...
Includes: Supplementary data
