... on stimulus‐organism‐response (S‐O‐R) model. Design/methodology/approach Two cultures, US (individualism, low uncertainty avoidance) and South Korea (collectivism, high uncertainty avoidance) were chosen for comparison for their contrast in cultural characteristics. Multiple group analysis in structural...

... for consumers. Also, this study seeks to examine the effects of attribute dimensions on consumer benefits to verify its predictability. Design/methodology/approach An online survey was administered in South Korea. A questionnaire was constructed which contained 26 items measuring online community attributes...

... with samples drawn from four Eastern Asian countries, i.e. China, South Korea, Taiwan, and Thailand, using multigroup confirmatory factor analysis (MGCFA). In addition, this study further examines the differences and similarities in the mean levels of consumers' price perceptions across the four samples...

... individuals in South Korea who were randomly selected from a purchased national database. A total of 2,926 usable questionnaires were returned for a 29 percent response rate. Findings Shopping orientation, information search, and demographics differentiated shopper groups: single‐channel offline users...

.... In addition to this, an analysis of the future implication of the Korean‐Japanese fashion connection in the context of the global fashion industry is projected. © MCB UP Limited 2002 Response flexibility Fashion South Korea Japan The Japanese young women’s fashion market is characterized...