Keywords: Standardization
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Journal Articles
International Journal of Retail & Distribution Management (2008) 36 (4): 260–280.
Published: 28 March 2008
..., advertising, general reputation, reliability, price and image in general (McGoldrick, 1998 ; McGoldrick and Blair, 1995 ; McGoldrick and Ho, 1992). © Emerald Group Publishing Limited 2008 Retailing International business Standardization Product adaptation It is evident from extant...

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