...Mia Borch Münster; Anders Haug Purpose Retail design concepts are complex designs meeting functional and aesthetic demands from various constraint generators. However, the literature on this topic is sparse and offers only little support for store designers to deal with such challenges. To address...

... atmospherics Store design Research on how retail environments can affect consumer behaviour owes much to the work of Kotler (1973-1974) . Coining the term “atmospherics”, Kotler (1973-1974) argued that buying environments can be purposefully designed to produce specific emotional effects...

... marketing Co-design Electronic intermediaries Loyalty data Promotional flyers Retail atmospherics Store design Co-branding strategy Flagship store Place marketing Store location Virtual store Visual merchandising Display Eye-tracking Method Point of purchase Signs & signboards...